Monday, July 14, 2014

Stability

      The start of “Oneness” developed in October 2007. This shop was located in the middle of Lexington’s shopping center. It took a couple years for the boutique to relocate back to the University of Kentucky territory. The plan for this boutique is to continue to relocate to spread the word this store and maybe break off into several different branches.
         After reading the summary that was provided, I asked myself “does all of the moving and relocating effect the amount of customers that come and go on a daily bases. I understand the strategy that the co-owners Joe Staley and Steven Coffman are using, but at the same time moving locations time after time doesn’t seem to provide closure or stability for the business or the staff. So I began to wonder how the shop has continued to grow even though it appears that every time they change locations, it almost seems ad if it’s a new start for the company.
         Throughout the article, they explain that the location on S. Limestone was still one of many locations of “Oneness”. As he business grew, they felt as if they had to find a bigger space to accommodate off of the customers that were entering and exiting the clothing boutique.
         “Oneness” has become a very successful business and is continuing to reach for higher goals. The staff doesn’t settle for good, they want the best for themselves and their store.

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